Possible Scenario…
You have an active CPC buy in four different Geo’s, let’s say CA, MX, UK, FR.
Two of the four Geo’s are running with a profitable KPI, but the other two are not.
However, the two profitable Geo’s make up for the loss in the unprofitable Geo’s. (Note, the unprofitable Geo’s are the bulk of the Clicks.)
Do you…
A) Cancel the unprofitable Geo’s?
B) Keep all four active as the overall buy is profitable, and monitor (and continue to try and optimize) the underperforming Geo’s?
Or is there an alternate C option we are forgetting?
Post your reply or comments below.
Derrick Branco 