Partnerships can Add 28%+ avg Revenue to Your Bottom Line.

As a business, I understand the challenge of getting your message out there and attracting new customers. However, if you’re struggling with this, I have some great news! Research has shown that customers are more likely to trust pre-existing relationships or other consumers when making purchasing decisions. By forming partnerships, we can leverage this trust and tap into new audiences.

High-maturity partnership programs contribute an average of 28% of overall company revenues, compared to the 18% generated by paid search.

https://www.wolfgangdigital.com/kpi-2019/

In fact, according to the Performance Marketing Association’s 2018 Performance Marketing Study, affiliate marketing had a return on ad spending of 12:1 in 2018. And, an analysis at impact.com shows that the average ROAS for affiliate marketing across a pool of over 2000 global brands was an impressive 16.08.

For some organizations, partnerships can be an even bigger growth driver than paid search. In fact, according to Wolfgang Digital’s 2019 KPI report, high-maturity partnership programs contribute an average of 28% of overall company revenues, compared to the 18% generated by paid search. Even low-maturity partnership programs contribute an average of 18% according to an impact.com study conducted by Forrester.

So, if you’re looking for a powerful way to boost your revenue and reach new customers, consider investing in partnerships. I’m confident that this approach can help you cut through the noise and achieve your growth goals.

Partnership marketing not only leads to increased revenue with a robust ROAS, but it also brings about several other significant benefits. These benefits include:

> Increased brand awareness. Partnerships with highly influential publishers and brands allow companies to build awareness and equity for their brands.

> Improved customer retention. Partnerships allow you to reach your customers more frequently, stay top-of-mind, and encourage repeat purchases.

> Higher market share. Unique partnerships provide companies with first-mover advantages that allow them to capture market share faster than their competition.

> Increased conversion rates. Partnerships often drive highly relevant, high-intent visitors who have a greater likelihood of converting compared to other channels

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