So, the affiliate scene has really changed over time. It’s not just about closing deals anymore. Now, it’s all about building your brand while driving results. This shift is happening because big-name publishers are stepping into the affiliate game. They’re bringing their high-quality content and expanding their marketing strategies to include affiliate partnerships. – MediaContinue reading “The Power of Affiliate Marketing: A Dynamic Two-Way Street for Unleashing Brand Building Potential!”
Author Archives: Derrick B
Supercharge Your Ecommerce Business: Boost Revenue and Brand Awareness with Affordable Partnerships
Partnerships are like supercars that thrive even in tough economic times. Take, for example, the great recession back in 2008. Brands smartly teamed up with coupon and deal sites to offer shoppers irresistible promotions. Guess what happened? US consumers flocked to these sites, redeeming a whopping 3.3 billion coupons in 2009, which was a staggeringContinue reading “Supercharge Your Ecommerce Business: Boost Revenue and Brand Awareness with Affordable Partnerships”
Master Incrementality to Maximize the Potential of Affiliate Partnerships
Defining incrementality varies among different brands. Some platforms define incrementality as the occurrence of an event or desired outcome solely due to the contribution from a marketing channel or partner. In today’s highly competitive macroeconomic climate, where ad costs are rising, brands face the pressure to deliver marketing efficiency and demonstrate a return on investment.Continue reading “Master Incrementality to Maximize the Potential of Affiliate Partnerships”
Are Tiered Rewards the Secret Sauce to Motivating and Retaining High-performing Affiliates?
So you’re looking to motivate and reward your affiliates for their hard work in promoting your business. Have you considered using tiered rewards? Basically, this means offering different levels of incentives based on how well your affiliates perform. Let’s take a look at the pros and cons of tiered rewards and how you can implementContinue reading “Are Tiered Rewards the Secret Sauce to Motivating and Retaining High-performing Affiliates?”
Partnerships can Add 28%+ avg Revenue to Your Bottom Line.
As a business, I understand the challenge of getting your message out there and attracting new customers. However, if you’re struggling with this, I have some great news! Research has shown that customers are more likely to trust pre-existing relationships or other consumers when making purchasing decisions. By forming partnerships, we can leverage this trustContinue reading “Partnerships can Add 28%+ avg Revenue to Your Bottom Line.”
How Can You Synchronize Your Value Proposition With Your Affiliate Partners and Products?
In affiliate marketing, your value proposition is a statement that conveys why your audience should choose you over your competitors. It outlines the benefits you provide, how you solve their problems, and what sets you apart. A well-crafted value proposition is crucial in attracting and retaining loyal customers who trust your recommendations and click onContinue reading “How Can You Synchronize Your Value Proposition With Your Affiliate Partners and Products?”
How can you identify & avoid low-quality and fraudulent affiliates using data?
Affiliate marketing is an extremely popular way to promote your product or service online with minimal long terms costs. And as part of any business, it’s not without its challenges. Not all affiliates are created equal and some can generate low-quality leads or even fraudulent transactions which can hurt your business’s bottom line. So howContinue reading “How can you identify & avoid low-quality and fraudulent affiliates using data?”
Partner vs Affiliate. What’s the difference?
Partner vs Affiliate. What’s the difference? What are the similarities? In my 10 years of experience in Affiliate Marketing, they are two sides of the same coin. Both exist as a B2B role, and both play an integral role in carving out a large part of business revenue. However, there are some small and subtleContinue reading “Partner vs Affiliate. What’s the difference?”
Google Chrome User Agent Update
Google has just recently pushed its final update for User Agent (UA) privacy on Chrome. Since mid-September fingerprinting will be completely nullified. Google will unify the desktop OS string as a common value for desktop browsers. That means no more text/metadata showing a user’s device, version of browser used, operating system, and others. All dataContinue reading “Google Chrome User Agent Update”
Cookie-less Future
What will a cookie-less future look like? Third-party cookie tracking has been slowly dying since Apple’s Intelligent Tracking Prevention (ITP) and Firefox’s Enhanced Tracking Protection (ETP) came into play. Even Google’s Chrome will soon get controls that let consumers block cookies. So what does this mean for digital marketers as we see this significant changeContinue reading “Cookie-less Future”
Derrick Branco 