The term ‘evergreen’ describes content or marketing strategy that is created to last. Like the hearty leaves on a coniferous tree, aka an evergreen tree. These tree leaves stay alive throughout the seasons, unlike their relatives’ deciduous trees, whose leaves fall off every autumn like time-sensitive content, which I’ll write about in another post. EvergreenContinue reading “What Is Evergreen Content?”
Author Archives: Derrick B
A Little Inspiration Goes A Long Way
Have you been recently laid off work due to COVID-19? Are you struggling with your career trajectory? Maybe also feeling the dread from the isolation due to the pandemic? This inspiring post by Terry Rice, a now very successful BD expert, summaries how he went from being broke to making six figures (within five months).Continue reading “A Little Inspiration Goes A Long Way”
Question For My Digital Media Buyer Peers
Possible Scenario… You have an active CPC buy in four different Geo’s, let’s say CA, MX, UK, FR.Two of the four Geo’s are running with a profitable KPI, but the other two are not.However, the two profitable Geo’s make up for the loss in the unprofitable Geo’s. (Note, the unprofitable Geo’s are the bulk ofContinue reading “Question For My Digital Media Buyer Peers”
Derrick Branco 