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• Affiliate Ad Hijacking: How to Protect Your Brand & BudgetAugust 8, 2025
  Affiliate marketing can be a great way to drive new customers and incremental sales. But without the right controls, it can also open the door to abuse. One of theContinue reading “Affiliate Ad Hijacking: How to Protect Your Brand & Budget”
• Why the ‘Buy Canadian’ Movement Is a Game-Changer for Affiliate MarketersApril 27, 2025
  The “Buy Canadian” movement is not just a passing trend—it’s a powerful shift in consumer mindset that’s reshaping how Canadians shop, and it’s creating unique opportunities for businesses and affiliateContinue reading “Why the ‘Buy Canadian’ Movement Is a Game-Changer for Affiliate Marketers”
• The Lipstick Index Returns: How Economic Turmoil Is Fueling Micro-Luxury—and What It Means for Affiliate MarketersApril 11, 2025
  As the global economy faces significant challenges in 2025, including escalating tariffs and a volatile stock market, consumer behavior is shifting. One notable trend is the resurgence of the “lipstickContinue reading “The Lipstick Index Returns: How Economic Turmoil Is Fueling Micro-Luxury—and What It Means for Affiliate Marketers”
• How to Use Strategic Partnerships for Brand Evolution & Customer AcquisitionJune 24, 2024
  In today’s competitive business environment, strategic partnerships can be a powerful tool for growth. By leveraging shared resources and expertise, companies can tap into new markets, enhance their marketing efforts,Continue reading “How to Use Strategic Partnerships for Brand Evolution & Customer Acquisition”
• Navigating the Challenges of GA4 in Affiliate MarketingDecember 1, 2023
  The migration to Google Analytics 4 (GA4) has introduced significant shifts in revenue attribution across various channels, with notable under-reporting in non-Google channels like affiliate marketing. This change primarily stemsContinue reading “Navigating the Challenges of GA4 in Affiliate Marketing”
• 5 Easy Strategies for Optimizing Affiliate Links and Landing PagesNovember 30, 2023
  In the fast-paced world of affiliate marketing, ensuring your affiliate links and landing pages are running smoothly is key. So, let’s dive into some straightforward strategies to keep your affiliateContinue reading “5 Easy Strategies for Optimizing Affiliate Links and Landing Pages”

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