CASE STUDY

Aviron Interactive Inc (2023)

Challenge

Develop a new strategy for 2023 that continues to support YoY revenue growth with a $0 budget.

Action

1. Identify & Partner with Fitness Micro and Nano Influencers
– Micro: 10,000 – 25,000 followers
– Nano: 500 – 1,000 followers
– There is an increasing trend for brands to work with Micro and Nano Influencers.
Influencers with fewer subscribers also show better engagement and relationships with their audiences.

2. Increase the Amount of Video Content
– A current affiliate marketing trend revolves around video content’s growing
importance. A Deloitte report on digital media trends for 2022 claims that 41% of
American consumers watch more user-generated videos than TV shows and films
through streaming services.
– Uploaded short promo video clips to the affiliate program for Influencers to utilize to engage their audiences on YouTube and TikTok.

3. Encourage Social Selling/Shopping Through Live Streaming
– Extension of Influencer Strategy (Micro & Nano)
– Live shopping (or virtual shopping) support
– Supported and encouraged existing UGC Affiliates with video, promotion, and idea support.

Results

+Q1 2023 GROSS Revenue: +8.86% YoY

Aviron Interactive Inc

Challenge

Develop the Aviron affiliate program so that it could support revenue growth YoY with a $0 budget.

Action

I developed a new affiliate strategy that focused on a four-point approach.

1. Modified the standard commission, moving to a tiered commission strategy by publisher type, while customizing individual publisher commissions based on their value proposition.

2. Focus affiliate recruitment and outreach efforts on high-value media channels like YouTube, and Blog content.

3. Create a consistent flow of communication and promo tools for affiliates.
– Scheduled regular newsletter updates
– Added a new affiliate tool kit in the ShareASale platform that included Aviron branded creatives.

4. Removed coupon affiliates and coupons from the program. This type of promotional method was eroding the brand, there was too much code misuse, and sales were being misattributed while commissions were being wasted.

Results

+119% increase in revenue YoY

North Toronto LaserMed Clinic

Challenge

Reach a new customer base and increase engagement with existing customers through Instagram with a $0 budget.

Action

Launch an Instagram social campaign for two weeks
which includes brand engagement, recall ads, and
call-to-action.

Week one will deliver engaging posts to entice
customers to comment, like, and share North Toronto
LaserMed Clinic content. As well as visit the website
and contact via DM or email/phone with questions and
comments about treatments.
The second week of the campaign will deliver
call-to-action posts that drive customers to book
consultation appointments, and/or purchase treatment
packages via DM or email/phone.

Results

+23.8% increase in Reach

+29.41% increase in Engagement

+2.7% increase in Page Visits