Partnerships can Add 28%+ avg Revenue to Your Bottom Line.

As a business, I understand the challenge of getting your message out there and attracting new customers. However, if you’re struggling with this, I have some great news! Research has shown that customers are more likely to trust pre-existing relationships or other consumers when making purchasing decisions. By forming partnerships, we can leverage this trustContinue reading “Partnerships can Add 28%+ avg Revenue to Your Bottom Line.”

How Can You Synchronize Your Value Proposition With Your Affiliate Partners and Products?

In affiliate marketing, your value proposition is a statement that conveys why your audience should choose you over your competitors. It outlines the benefits you provide, how you solve their problems, and what sets you apart. A well-crafted value proposition is crucial in attracting and retaining loyal customers who trust your recommendations and click onContinue reading “How Can You Synchronize Your Value Proposition With Your Affiliate Partners and Products?”

How can you identify & avoid low-quality and fraudulent affiliates using data?

Affiliate marketing is an extremely popular way to promote your product or service online with minimal long terms costs. And as part of any business, it’s not without its challenges. Not all affiliates are created equal and some can generate low-quality leads or even fraudulent transactions which can hurt your business’s bottom line. So howContinue reading “How can you identify & avoid low-quality and fraudulent affiliates using data?”

Partner vs Affiliate. What’s the difference?

Partner vs Affiliate. What’s the difference? What are the similarities? In my 10 years of experience in Affiliate Marketing, they are two sides of the same coin. Both exist as a B2B role, and both play an integral role in carving out a large part of business revenue. However, there are some small and subtleContinue reading “Partner vs Affiliate. What’s the difference?”