Affiliate marketing can be a great way to drive new customers and incremental sales. But without the right controls, it can also open the door to abuse. One of the most damaging forms is affiliate ad hijacking, and if you’re not looking for it, you could be paying commission for sales you would have earnedContinue reading “Affiliate Ad Hijacking: How to Protect Your Brand & Budget”
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The Lipstick Index Returns: How Economic Turmoil Is Fueling Micro-Luxury—and What It Means for Affiliate Marketers
As the global economy faces significant challenges in 2025, including escalating tariffs and a volatile stock market, consumer behavior is shifting. One notable trend is the resurgence of the “lipstick index,” where consumers opt for small, affordable luxuries to maintain a sense of well-being during tough times. Economic Uncertainty and the Rise of Micro-Luxuries RecentContinue reading “The Lipstick Index Returns: How Economic Turmoil Is Fueling Micro-Luxury—and What It Means for Affiliate Marketers”
Supercharge Your Ecommerce Business: Boost Revenue and Brand Awareness with Affordable Partnerships
Partnerships are like supercars that thrive even in tough economic times. Take, for example, the great recession back in 2008. Brands smartly teamed up with coupon and deal sites to offer shoppers irresistible promotions. Guess what happened? US consumers flocked to these sites, redeeming a whopping 3.3 billion coupons in 2009, which was a staggeringContinue reading “Supercharge Your Ecommerce Business: Boost Revenue and Brand Awareness with Affordable Partnerships”
Partnerships can Add 28%+ avg Revenue to Your Bottom Line.
As a business, I understand the challenge of getting your message out there and attracting new customers. However, if you’re struggling with this, I have some great news! Research has shown that customers are more likely to trust pre-existing relationships or other consumers when making purchasing decisions. By forming partnerships, we can leverage this trustContinue reading “Partnerships can Add 28%+ avg Revenue to Your Bottom Line.”
How Can You Synchronize Your Value Proposition With Your Affiliate Partners and Products?
In affiliate marketing, your value proposition is a statement that conveys why your audience should choose you over your competitors. It outlines the benefits you provide, how you solve their problems, and what sets you apart. A well-crafted value proposition is crucial in attracting and retaining loyal customers who trust your recommendations and click onContinue reading “How Can You Synchronize Your Value Proposition With Your Affiliate Partners and Products?”
A Little Inspiration Goes A Long Way
Have you been recently laid off work due to COVID-19? Are you struggling with your career trajectory? Maybe also feeling the dread from the isolation due to the pandemic? This inspiring post by Terry Rice, a now very successful BD expert, summaries how he went from being broke to making six figures (within five months).Continue reading “A Little Inspiration Goes A Long Way”
Derrick Branco 