Tag Archives: mediabuying

Possible Scenario… You have an active CPC buy in four different Geo’s, let’s say CA, MX, UK, FR.Two of the four Geo’s are running with a profitable KPI, but the other two are not.However, the two profitable Geo’s make up for the loss in the unprofitable Geo’s. (Note, the unprofitable Geo’s are the bulk ofContinue reading “Question For My Digital Media Buyer Peers”